Ricardo Carrillo Anaya

Critic
DISC Type : C

Head Mexico & Central America and Caribbean at SIG Group

Mexico City Metropolitan Area

Overview

Ricardo Carrillo Anaya is a seasoned executive with over 20 years of experience, currently Head Commercial North America at SIG Group. He has a strong background in leading multi-country operations across Latin America, focusing on sustainable growth and large-scale transformations.

He is engaged in promoting industrial development in Mexico and fostering dialogue for competitiveness and sustainable growth within the sector, often participating in industry discussions and collaborations.

Ricardo was awarded Global Best Region in 2023, showcasing his exceptional leadership.

Personality Overview

Critic

Negotiator

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Operational Profitability
Ricardo has a proven ability to manage full P&L ownership and drive operational profitability in complex B2B environments across multiple countries.
Sustainable Growth
He is recognized for delivering sustainable growth and large-scale transformations for global leaders in the packaging and industrial sectors.
Industrial Development Mexico
Ricardo actively participates in discussions with organizations like CANAINCA and CONCAMIN to strengthen industrial development in Mexico.

Media Appearances

Ricardo has no verified media appearances

Work History

2-2025
Head Mexico & Central America and Caribbean at SIG Group
2-2022 - 2-2025
Director Cluster South America at SIG Group
10-2020 - 2-2022
Director General México & Centroamérica at SIG Group
2-2018 - 10-2020
Commercial Director México & Central America at SIG Group
2-2010 - 2-2018
COMMERCIAL & PLANT DIRECTOR at Grupo Alpha

Education

2004 - 2006
MBA from Tecnológico de Monterrey
1998 - 2002
Industrial Engineering from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 23 Location : Mexico City Metropolitan Area Job Level : N/A Designation : Head Mexico & Central America and Caribbean at SIG Group
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ricardo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ricardo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ricardo

Personality Compatibility


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