Ricardo Cruz

Questioner
DISC Type : c

Vice President of Licensing at MGM

Los Angeles, California, United States

Overview

Ricardo has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Ricardo has no verified topics they care about

Media Appearances

Ricardo has no verified media appearances

Work History

10-2019
Vice President of Licensing at MGM
12-2017
Instructor at FIDM
12-2017 - 10-2019
Executive Director of Softlines, Home & Consumables at The Walt Disney Company
6-2014 - 3-2019
Executive Director of Softlines & Home, Licensing at Fox Broadcasting Company
6-2014 - 10-2016
Director of Sofltines & Retail Business Development at Fox Broadcasting Company

Education

Bachelor's degree from California State University, Northridge

More Information

Social Presence :

Prographics :

Exp : 11 Location : Los Angeles, California, United States Job Level : Senior Designation : Vice President of Licensing at MGM
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ricardo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ricardo take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ricardo

Personality Compatibility


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