Ricardo Lin

Critic
DISC Type : C

Director - Global Inventory/Planning Operation & Strategic Partnership Channel at lululemon

Canada

Overview

Ricardo has no verified overview

Personality Overview

Negotiator

ROI Driven

Critic

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Ricardo has no verified topics they care about

Media Appearances

Ricardo has no verified media appearances

Work History

2-2022
Director - Global Inventory/Planning Operation & Strategic Partnership Channel at lululemon
7-2017 - 2-2022
Global Merchandise Planning Manager at lululemon
8-2016 - 6-2017
Senior Global Merchandise Planner at lululemon
8-2006 - 5-2007
Customer Experience Supervisor at Old Navy
1-2000 - 7-2002
Capacity Planner at Pacific Coast Feather Company

Education

1995 - 1999
BS from Western Washington University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Canada Job Level : Mid-senior Designation : Director - Global Inventory/Planning Operation & Strategic Partnership Channel at lululemon
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ricardo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ricardo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ricardo

Personality Compatibility


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