Ricardo Lizarralde

Critic
DISC Type : C

President - AT&T Business International at AT&T

Madrid, Community of Madrid, Spain

Overview

Ricardo Lizarralde is the President of AT&T Business International, a results-driven executive with over 30 years of experience leading business transformation and multinational teams. He holds a Physics degree from the University of Valladolid and is described as professional and value-driven.

Outside of work, Ricardo enjoys exploring new cultures through travel, reading history, and engaging in outdoor activities like hiking, diving, and skiing with his family. He is also actively involved in supporting youth empowerment causes in Spain, such as his work with Aldeas Infantiles.

Unique fact: Ricardo holds a degree in Physics with a specialization in Electronics and Electromagnetism.

Personality Overview

ROI Driven

Negotiator

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Global Business Transformation
His career is focused on leading business transformation and managing complex, multinational teams in the telecommunications and IT sectors.
Youth Empowerment
He is actively involved in supporting organizations like Aldeas Infantiles SOS de España, helping to provide opportunities and guidance for young people.
Outdoor Activities
His official biography mentions he actively engages in hiking, diving, and skiing with his family, reflecting his personal values of balance and resilience.

Media Appearances

International Leadership - Global Business - AT&T Business. Featured in AT&T Corporate Website

See Now

Work History

6-2025
President - AT&T Business International at AT&T
1-2022 - 6-2025
Spain and Portugal Country Manager. President AT&T France. Vice-President South EMEA Region at AT&T
1-2019 - 3-2022
Sales Center Vice-President South EMEA Region and Slovakia Sales Center at AT&T
3-2016 - 3-2022
Director Southern Europe, Middle East and Africa. AT&T Global Account Solutions at AT&T
3-2013 - 3-2016
Global Sales Director, Global Wholesales Solutions at AT&T

Education

1989 - 1994
Physics Degree from Universidad de Valladolid
2003 - 2004
Advance Management Program from CESMA Business School

More Information

Social Presence :

Prographics :

Exp : 30 Location : Madrid, Community of Madrid, Spain Job Level : N/A Designation : President - AT&T Business International at AT&T
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ricardo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ricardo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ricardo

Personality Compatibility


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