Ricardo Mello

Judge
DISC Type : Dc

Chief Operating Officer (VP) at Total Express

São Paulo, São Paulo, Brazil

Overview

Ricardo Mello is the VP of Operations at Total Express, leveraging over 20 years of supply chain experience to drive digital transformation and operational excellence. He holds an MBA from USP and is a Certified Supply Chain Professional (CSCP). Colleagues describe him as energetic, results-driven, and a leader with great skills.

He has a keen interest in the future of logistics, actively discussing the roles of AI, drones, and electric vehicles in last-mile delivery. Ricardo reflects on balancing technological efficiency with human empathy in management, showing a thoughtful approach to innovation.

Unique fact: He once increased his companys operational capacity by 70% in just six months to successfully meet Black Friday demand.

Personality Overview

Quality Focused

Features Driven

Fast But Wary

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Digital Supply Chain
He leads the implementation of digital solutions for sorting, routing, and tracking to optimize logistics and achieve high service level agreements (SLAs).
E-commerce Logistics
He actively analyzes and discusses innovations and challenges in e-commerce, such as last-mile delivery solutions and the impact of cross-border tax regulations.
AI in Management
He publicly reflects on the need to balance algorithmic efficiency with human empathy as AI becomes more involved in management decisions like promotions and feedback.

Media Appearances

Ricardo has no verified media appearances

Work History

6-2023
Chief Operating Officer (VP) at Total Express
7-2020 - 6-2023
COO (Executive Director) at Total Express
9-2019 - 7-2020
Executive Director - Procurement / Supply Chain / Planning / Operations at AccelerAction Consulting
10-2018 - 11-2019
Supply Chain Regional Director for Latin America (Brazil not included) at Cargill
12-2017 - 10-2018
Supply Chain Regional Director for North Latam (Mexico, Central Am. & Caribbean, Ecuador and Peru) at Cargill

Education

2007 - 2008
Master of Business Administration (MBA) from USP - Universidade de São Paulo
1998 - 2002
Bachelor's degree from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Operating Officer (VP) at Total Express
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ricardo

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ricardo take some risk or not?

  • The risks don’t matter much to them.

You And Ricardo

Personality Compatibility


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