Ricardo Pinheiro Paixão

Researcher
DISC Type : Cs

Vice-president of operations and shared services center at CVC CORP

São Paulo, São Paulo, Brazil

Overview

Ricardo is a seasoned executive with extensive experience in COO and C-level roles at the intersection of strategy, operations, and digital transformation for companies like CVC CORP. His colleagues describe him as disciplined, sharp, and driven by challenges and innovation. He holds an MBA from Fundação Dom Cabral.

Beyond his corporate roles, Ricardo has entrepreneurial experience as a partner in Macaxeira - Restaurante & Cachaçari, a restaurant and cachaçaria. He is focused on continuous learning, having recently completed programs on corporate governance and staying current with technological and business model changes.

Under his leadership, his team at CVC CORP won the prestigious "Prêmio RA" for best travel agency for two consecutive years.

Personality Overview

Perfectionist

Self-Disciplined

Detail Oriented

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They are thorough and always follow a systematic approach.

Topics They Care About

Customer Experience
A core part of his professional identity, focused on building customer-centric operating models and using CX as a strategic differentiator.
Operational Turnarounds
Has a proven track record of leading organizations through turnarounds, growth acceleration, and operational transformations in complex environments.
Digital & AI Transformation
Views keeping updated on technology and new business models as vital and leverages digital and AI-enabled transformation in his roles.

Media Appearances

Ricardo has no verified media appearances

Work History

11-2024
Vice-president of operations and shared services center at CVC CORP
9-2023 - 11-2024
Executive Director of operations and financial shared services at CVC CORP
9-2022 - 9-2023
Sócio at Macaxeira - Restaurante & Cachaçaria
1-2021 - 6-2022
Chief Operating Officer at Gramado Parks
9-2014 - 10-2020
Director of Operations and Financial Shared Services at CVC CORP

Education

2002 - 2002
MBA from Fundação Dom Cabral
1987 - 1992
Bachelor from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

Prographics :

Exp : 35 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Vice-president of operations and shared services center at CVC CORP
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ricardo

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Ricardo take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Ricardo

Personality Compatibility


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