Ricardo Rocha in

Ricardo Rocha

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Co-founder & Private Investor at Finza
📍 São Paulo, São Paulo, Brazil

Ricardo is a serial co-founder and private investor dedicated to empowering entrepreneurs through ventures in credit, innovation, and equipment leasing. Author of "Adaptagilidade," he champions execution over planning and holds an MBA from Fundação Getulio Vargas. Colleagues describe him as a great manager who is competent and transparent.

Driven by a purpose to boost people and businesses, Ricardo dreams of building a more just, healthy, and prosperous world. He believes in creating positive change by uniting purpose, people, technology, and innovation. He focuses on continuous learning and values deep human connection through his journey.

Ricardo recently authored and launched his first book, "Adaptagilidade," which focuses on becoming an agent of change in a rapidly evolving world.

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Experience
24 Years
Current Role
Co-founder & Private Investor
Job Level
Leadership
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Decision Approach
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Priorities

Topics Ricardo cares about

Empowering Entrepreneurs
Co-founded multiple companies, like Finz and Zuper.com.br, that provide credit, infrastructure, and support to accelerate the growth of small and medium-sized businesses.
Adaptability & Agility
Authored the book "Adaptagilidade," focusing on the need to combine agility with adaptation to thrive amidst constant change. He believes in changing before being forced to.
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Career

Work history

5-2025
Co-founder & Private Investor
Finza
1-2024
Co-founder & Private Investor
Zuper.com.br
1-2021
Co-founder & Private Investor
Topway
10-2020
Co-founder & Private Investor
YAMO
1-2020
Co-founder & Private Investor
Blips Ativos
In the press

Media appearances

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Education
2013 - 2014
Master of Business Administration (MBA)
FGV - Fundação Getulio Vargas
2000 - 2004
Bacharel em Sistemas de Informação
FPU - Faculdade Politécnica de Uberlândia
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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