Riccardo Tomè in

Riccardo Tomè

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Senior Brand Marketing Manager - Lay's at PepsiCo
📍 Barcelona, Catalonia, Spain

Riccardo is a strategic marketer with over six years of experience driving growth for iconic FMCG brands like Lays and Pepsi. He has a proven record in brand strategy and integrated campaigns, leading major initiatives like the Pepsi rebranding and the "No Lay’s No Game" football campaign in a top global market.

An avid lifelong learner passionate about personal finance and geopolitics, Riccardo is an Italian native currently based in Barcelona. He leads an active lifestyle that includes running, surfing, and riding his motorbike. He is fluent in Italian, English, and Spanish and is currently learning German.

A true global citizen, he has had the privilege of living in five different countries and visiting over thirty.

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Experience
5 Years
Current Role
Senior Brand Marketing Manager - Lay's
Job Level
Middle
Location
Barcelona, Catalonia, Spain
Personality Overview

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Priorities

Topics Riccardo cares about

Integrated Brand Campaigns
He has led major campaigns like the GCDSxPepsi partnership and the "No Lay's No Game" football initiative, demonstrating expertise in cross-channel brand activations.
FMCG Brand Growth
His career focuses on driving growth for major FMCG brands, achieving significant market share increases for Pepsi and Lay's through strategic marketing and innovation.
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Career

Work history

7-2024
Senior Brand Marketing Manager - Lay's
PepsiCo
1-2023 - 7-2024
Brand Marketing Manager - Pepsi
PepsiCo
3-2022 - 12-2022
Product Manager - Pepsi
PepsiCo
12-2024
Member
Nova
3-2019 - 12-2019
Assistant Brand Manager - Polase
Haleon
In the press

Media appearances

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Education
4-2025 - 7-2025
MiniMBA
MiniMBA
2016 - 2018
Master of Science (M.Sc.) in Economics and Business Administration
Università Cattolica del Sacro Cuore
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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