Riccardo is a strategic marketer with over six years of experience driving growth for iconic FMCG brands like Lays and Pepsi. He has a proven record in brand strategy and integrated campaigns, leading major initiatives like the Pepsi rebranding and the "No Lay’s No Game" football campaign in a top global market.
An avid lifelong learner passionate about personal finance and geopolitics, Riccardo is an Italian native currently based in Barcelona. He leads an active lifestyle that includes running, surfing, and riding his motorbike. He is fluent in Italian, English, and Spanish and is currently learning German.
A true global citizen, he has had the privilege of living in five different countries and visiting over thirty.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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