Rich Brotherson

Wildcard
DISC Type : sic

Head of Marketing, Pharmaceutical & Dry Eye at Alcon

Dallas-Fort Worth Metroplex, United States

Overview

Rich has no verified overview

Personality Overview

Friendly But Slow

Requires Proof

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Rich has no verified topics they care about

Media Appearances

Rich has no verified media appearances

Work History

1-2024
Head of Marketing, Pharmaceutical & Dry Eye at Alcon
4-2022 - 1-2024
Head of MARLO, Digital Growth & Marketing at Alcon
1-2020 - 4-2022
Sr Director, US Contact Lens Marketing at Alcon
Marketing Manager at Alcon Laboratories, Inc.
Sr. Product Manager at Alcon Laboratories, Inc.

Education

Master of Business Administration (MBA) from University of Florida
Bachelor of Science (BS) from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 6 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Head of Marketing, Pharmaceutical & Dry Eye at Alcon
URL has been copied!

Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rich

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Rich take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rich

Personality Compatibility


Other Alcon Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.