Rich L.

Questioner
DISC Type : c

Chief Financial Officer at Eat'n Park Hospitality Group

Venetia, Pennsylvania, United States

Overview

Rich L. is the Chief Financial Officer at Eatn Park Hospitality Group, leveraging a unique background in both finance and technology. An alumnus of Penn State and The Wharton School, he is known for leading enterprise-wide transformations and advancing digital capabilities to create long-term value.

Outside of his executive role, Rich is deeply committed to community service. He actively serves as a leader for the Western Pennsylvania chapter of the American Diabetes Association, dedicating his time to fundraising and raising awareness to help find a cure for diabetes.

Unique fact: Rich was previously nominated as CIO of the Year in the Enterprise Category.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Digital Transformation
With a background as CIO, he focuses on aligning technology, systems, and teams to enhance operational resilience and drive growth.
Financial Leadership
As CFO of a 10, 000-member hospitality company, he oversees financial strategy and corporate development for multiple brands.
Diabetes Advocacy
Serves as a co-chair and board member for the Western Pennsylvania American Diabetes Association, actively fundraising for a cure.

Media Appearances

Rich has no verified media appearances

Work History

7-2025
Chief Financial Officer at Eat'n Park Hospitality Group
3-2017
SVP, Corporate Development and CIO at Eat'n Park Hospitality Group
3-2017 - 6-2025
SVP, Corporate Development & CIO at Eat'n Park Hospitality Group
4-2013
Vice President, Corporate Development and Information Technology at Eat'n Park Hospitality Group
4-2013 - 2-2016
SVP, Corporate Development and Information Technology at Eat'n Park Hospitality Group

Education

1993 - 1997
Bachelor of Science from Penn State University
Education details unavailable from Penn State University
Education details unavailable from The Wharton School
Finance- Executive Education from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Venetia, Pennsylvania, United States Job Level : Leadership Designation : Chief Financial Officer at Eat'n Park Hospitality Group
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rich

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rich take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rich

Personality Compatibility


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