Rich Robinson

Captain
DISC Type : DS

Founding Chair at Intercognitive

Bali, Indonesia

Overview

Rich Robinson is a seasoned entrepreneur, investor, and advisor with nearly 30 years of experience in Asias tech scene. As an Entrepreneur-in-Residence at Animoca Brands and Founding Chair of Intercognitive, he focuses on Web3 and Embodied AI. He holds an MBA from Rotterdam School of Management and is described by peers as passionate, energetic, and a dynamo.

He is deeply committed to fostering global connections, serving as a mentor for Schwarzman Scholars at Tsinghua University and on the advisory board for the USC US-China Institute. He channels his passion for innovation into educating the next generation of entrepreneurs, bridging cultural and professional divides between the East and West.

Unique fact: His career in Asia has spanned the entire modern internet era, from the "Read" era of Web 1. 0 to the "Read/Write/Own" paradigm of Web3.

Personality Overview

Planner & Achiever

Dynamic But Sincere

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Embodied AI
As Founding Chair of the Intercognitive Foundation, he is leading a non-profit dedicated to making the physical world accessible to AI.
Web3 & Digital Assets
His role at Animoca Brands focuses on empowering users to own and leverage their digital assets, and he is a frequent speaker at NFT and crypto events.
China Market Dynamics
With 30 years in Asia, he frequently comments on "China Speed" and advises companies on navigating the region's fast-moving markets.

Media Appearances

Rich has no verified media appearances

Work History

6-2025
Founding Chair at Intercognitive
3-2025
Advisory Board Member at USC US-China Institute
9-2019
Mentor at Schwarzman Scholars
3-2019 - 12-2019
Guest Lecturer, BI-Tsinghua at Tsinghua University
6-2015
Clinical Professor of Entrepreneurship at Guanghua School of Management, Peking University

Education

1985 - 1989
B.S. from University of Southern California
1994 - 1996
MBA from Rotterdam School of Management, Erasmus University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Bali, Indonesia Job Level : N/A Designation : Founding Chair at Intercognitive
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rich

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rich take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rich

Personality Compatibility


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