Rich Wakefield
Login to view DISC.Rich Wakefield is an Executive Creative Director with over 30 years of experience in advertising, known for his expertise in branding and storytelling. He has led creative teams at various agencies and was instrumental in the Cingular Wireless rebranding to AT&T. People who have worked with him describe him as "extremely creative. "
Rich is passionate about the evolution of advertising, showing a keen interest in the intersection of artificial intelligence and the creative process. He appreciates unconventional and clever marketing, particularly well-executed stunts, and follows the work of legendary creative agencies for inspiration.
He helped shape the brand story for one of the largest telecom transitions in history: Cingular Wireless becoming the new AT&T.
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