Rich Wakefield

Observer
DISC Type : ic

Executive Creative Director at Unlikely Story

Philadelphia, Pennsylvania, United States

Overview

Rich Wakefield is an Executive Creative Director with over 30 years of experience in advertising, known for his expertise in branding and storytelling. He has led creative teams at various agencies and was instrumental in the Cingular Wireless rebranding to AT&T. People who have worked with him describe him as "extremely creative. "

Rich is passionate about the evolution of advertising, showing a keen interest in the intersection of artificial intelligence and the creative process. He appreciates unconventional and clever marketing, particularly well-executed stunts, and follows the work of legendary creative agencies for inspiration.

He helped shape the brand story for one of the largest telecom transitions in history: Cingular Wireless becoming the new AT&T.

Personality Overview

Assertive

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Brand Storytelling
His career is dedicated to telling remarkable stories for brands, a highlight being his work transforming Cingular Wireless into AT&T.
Creative Direction
As an Executive Creative Director, he has extensive experience leading creative efforts in ideation, branding, social media, digital media, and video production.
AI in Creativity
He follows discussions on the role of AI in creative fields, as shown by his interest in Rick Rubin's perspective on the topic.

Media Appearances

Rich has no verified media appearances

Work History

2-2023
Executive Creative Director at Unlikely Story
8-2020
Creative Director at InPipe Energy
1-2019
Executive Creative Director at The Union Ad Agency
7-2016 - 8-2022
SVP Group Creative Director at Digitas Health LifeBrands
12-2013 - 7-2016
Executive Creative Director at D4 Creative Group

Education

Rich has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : Philadelphia, Pennsylvania, United States Job Level : Senior Designation : Executive Creative Director at Unlikely Story
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Rich

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They like to analyze well and then make their decisions.
  • Can Rich take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Rich

Personality Compatibility


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