Rich Westman

Inquirer
DISC Type : dc

Founder at Kaido

West Midlands, England, United Kingdom

Overview

Rich Westman is the Founder and CEO of Kaido, an employee wellbeing platform trusted by over 250 organizations. He leverages his extensive background as a Sports Scientist for elite teams like the Lawn Tennis Association and Leicester Tigers, and his BSc from Loughborough University, to help HR leaders build healthier, high-performing teams.

Outside of his tech founder role, Richs history in professional sports points to a deep personal interest in athletic performance and health. He holds a Level 3 tennis coaching certification, showcasing a direct passion for the sport, and has been a competitive club tennis player, winning his clubs singles championship in 2022.

He successfully transitioned his career from coaching elite athletes in professional sports to founding a technology scale-up focused on corporate wellbeing.

Personality Overview

ROI Conscious

Judgemental

Hard To Convince

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Employee Engagement
His company's core mission is to improve employee engagement. He frequently posts about creating connected, healthy, and high-performing teams.
Human-First Leadership
Advocates for leadership styles centered on empathy, ethical decision-making, and relationship building, believing these are crucial skills that technology cannot replace.
Manager Effectiveness
Believes that managers account for 70% of the variance in employee engagement and focuses on developing their capabilities to lead and retain talent.

Media Appearances

Meet Rich Westman, founder of Kaido - Just Entrepreneurs. Featured in Just Entrepreneurs

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Rich Westman of Kaido on building connected teams .... Featured in YouTube

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Work History

1-2019
Founder at Kaido
3-2017 - 7-2018
Head of Athletic Development at Lawn Tennis Association
6-2014 - 9-2015
Long Term Athlete Development S&C Coach at Worcester Warriors
9-2013 - 4-2014
Assistant Lead S&C Coach- DPP at Leicester Tigers
9-2011 - 4-2014
Academy Strength and Conditioning Coach at Leicester Tigers

Education

2009 - 2014
Bachelor of Science (BSc) from Loughborough University
2008 - 2010
Alevels from Bromsgrove School

More Information

Social Presence :

Prographics :

Exp : 12 Location : West Midlands, England, United Kingdom Job Level : Leadership Designation : Founder at Kaido
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Rich

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Rich take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Rich

Personality Compatibility


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