Richa Arora

Doer
DISC Type : ds

Brand Manager at BeastLife

Gurugram, Haryana, India

Overview

Richa Arora is a Brand Manager at BeastLife with a background in creative strategy and content for major brands like Lenskart and PharmEasy. Her expertise lies in brand partnerships, strategy, and execution. She holds a Masters degree from Guru Gobind Singh Indraprastha University.

Outside of work, Richa is focused on self-growth, emphasizing consistency in her personal and professional life, including her gym routine. She is a keen observer of marketing trends and corporate culture, often sharing her thoughts on creative campaigns and workplace dynamics.

She was once part of a campaign so disruptive it involved negotiating with the police to execute.

Personality Overview

Long-term Focused

Fast-paced

Strategic Planner

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Creative Marketing
Showcases a passion for high-energy, creative campaigns, celebrating "Peak Desi Energy Marketing" and detailing her own myth-busting brand work.
Brand Storytelling
Her career progression from content writer to brand manager highlights a focus on building compelling narratives and executing strategic campaigns.
Workplace Culture
She publicly questions the "always urgent" nature of corporate life, showing a keen interest in improving work dynamics and efficiency.

Media Appearances

Richa has no verified media appearances

Work History

8-2025
Brand Manager at BeastLife
7-2024 - 9-2025
Creative Strategist at Lyxel&Flamingo (L&F)
1-2022 - 3-2022
Content Writer at Lenskart.com
2-2021 - 8-2021
Content Editor at PharmEasy

Education

10-2022 - 5-2024
Masters from Guru Gobind Singh Indraprastha University
2019 - 2022
Bachelor of Arts - BA from Dyal Singh College

More Information

Social Presence :

Prographics :

Exp : 1 Location : Gurugram, Haryana, India Job Level : Middle Designation : Brand Manager at BeastLife
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Insights For Selling To Richa

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Richa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Richa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Richa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Richa

Personality Compatibility


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