Richard A. Surzyn

Examiner
DISC Type : cs

Manager of Sales at Golf Galaxy previously Golfsmith

Grosse Pointe, Michigan, United States

Overview

Richard A. Surzyn is an award-winning retail general manager with over 26 years of experience, primarily with Golf Galaxy and Golfsmith. His expertise in sales, customer service, and store operations has earned him national recognition, including National General Manager of the Year and a Presidents Award. He holds a BBA from Walsh College.

Outside of work, Richard is a man of faith and tradition, having completed the "Bible in a Year" podcast for three consecutive years. He appreciates businesses with a community-oriented culture, like Trader Joes, and values American traditions such as the Army vs. Navy football game.

He has completed the "Bible in a Year" podcast with Father Mike Schmitz for three years in a row.

Personality Overview

Unexpressive

Tough To Convince

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Retail Customer Service
He has won national awards for customer service and admires the "hometown feel" and culture of brands like Trader Joe's.
Store Operations
An experienced manager skilled in inventory control and merchandising, he won the Golf Galaxy President's Award based on top store metrics.
Golf Industry
He has been in the golf retail business for over 26 years and follows its trends, noting a recent year as being "incredible but opportunistic. "

Media Appearances

Richard has no verified media appearances

Work History

3-1999
Manager of Sales at Golf Galaxy previously Golfsmith
6-1992 - 3-1997
Sales / Operations Manager at Service Merchandise

Education

1981 - 1984
Bachelor of Business Administration (BBA) from Walsh College
1979 - 1981
Associate of Applied Science from Macomb Community College

More Information

Social Presence :

Prographics :

Exp : 31 Location : Grosse Pointe, Michigan, United States Job Level : Middle Designation : Manager of Sales at Golf Galaxy previously Golfsmith
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Insights For Selling To Richard A.

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard A. is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Richard A.

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Richard A. move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Richard A. take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Richard A.

Personality Compatibility


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