Richard Brasher

Enthusiast
DISC Type : i

Chief Executive Officer at Pick n Pay Group

Cape Town, Western Cape, South Africa

Overview

Richard Brasher is a veteran international retail executive, known for his leadership as CEO of Pick n Pay, where he orchestrated a significant turnaround. With over 25 years at Tesco, he now leverages his expertise as a chairman, advisor, and investor. He holds a BSc from the University of Reading.

During his 8. 5-year tenure leading Pick n Pay, his team successfully doubled turnover, tripled profits, and created 15, 000 new jobs.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Retail Turnarounds
He is widely recognized for leading the successful multi-year turnaround of Pick n Pay, doubling its turnover and tripling profits during his tenure as CEO.
Grocery Sector Leadership
His career includes over 25 years at Tesco, culminating as an executive director, and serving as CEO of Pick n Pay, establishing him as a veteran leader.
Corporate Governance
Following his executive career, he has taken on roles as an advisor, investor, and was appointed chairman-designate of retail group Massmart, focusing on board-level strategy.

Media Appearances

Richard has no verified media appearances

Work History

2-2013 - 6-2021
Chief Executive Officer at Pick n Pay Group
2-1987 - 6-2012
Chief Executive Officer at Tesco

Education

9-1979 - 7-1993
BSc Hons from University of Reading
9-1970 - 7-1979
O & A Levels from Worth Abbey Sussex

More Information

Social Presence :

Prographics :

Exp : 33 Location : Cape Town, Western Cape, South Africa Job Level : N/A Designation : Chief Executive Officer at Pick n Pay Group
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Richard

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Richard take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Richard

Personality Compatibility


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