Richard Britton

Pioneer
DISC Type : DSI

Chief Executive at Powerverse

London, England, United Kingdom

Overview

Richard Britton is the CEO of Powerverse, a climate tech company focused on transforming energy engagement for homes and businesses. He previously co-founded and scaled the B2B SaaS company CloudSense to a $50 million valuation. Described as strategic and pragmatic, he holds a BSc from Kings College London and an MBA from Business School Lausanne.

Richard is passionate about sustainability, human-centered leadership, and creating meaningful impact. He explores these themes as the host of "The Whole Leader Podcast, " where he interviews leaders about a more holistic approach to modern leadership, moving beyond traditional metrics to focus on connection and purpose.

He co-founded and grew his previous company, CloudSense, from a startup into a $50 million global SaaS firm before a successful exit.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Climate Tech
As CEO of Powerverse, he is actively transforming how households and businesses engage with energy to accelerate the green transition.
Human-Centred Leadership
A core theme of his work, advisory roles, and podcast, advocating for a holistic leadership style based on curiosity, co-creation, and connection.
B2B SaaS Scaling
He co-founded and grew CloudSense into a $50M global SaaS company and guest lectures on platform and ecosystem strategies at King's College London.

Media Appearances

Richard has no verified media appearances

Work History

6-2022
Chief Executive at Powerverse
7-2020
Advisor at Richard Britton & Co.
Guest Lecturer at King's College London
6-2020 - 8-2022
Mentor at Techstars
4-2010 - 6-2020
Chief Executive Officer at CloudSense Ltd

Education

1993 - 1996
BSc from King's College London
2003 - 2004
MBA from Business School Lausanne (BSL)

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : N/A Designation : Chief Executive at Powerverse
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Richard

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are generally fast movers and can take quick decisions
  • Can Richard take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Richard

Personality Compatibility


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