Richard Burkard

Trailblazer
DISC Type : DI

Partner at Solution Focused

United Kingdom

Overview

Richard Burkard is a Leadership and Culture Coach, drawing on his experience as a former British Army Officer and global executive. A graduate of the Royal Military Academy Sandhurst and Cardiff University, he is described by colleagues as an inspiring, exceptional, and outstanding coach who helps develop resilient, people-first leaders.

Outside of work, Richard is deeply passionate about sports. He is a qualified RFU Level 2 Rugby Coach who still plays for his local first team and has interests in cricket, mountain biking, and comedy. He lives on the edge of the Peak District in Cheshire with his wife and two sons.

Unique fact: Richard was the team manager for a group of 44 players who set a Guinness World Record for the longest continuous rugby match, lasting over 24 hours.

Personality Overview

Values Relationships

Persuasive

Charismatic

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

People-First Cultures
His entire professional focus is on helping leaders create environments where people can thrive, a principle rooted in his 'Serve to Lead' army background.
Resilient Leadership
He specializes in supporting senior leaders and teams through sustained disruption and high-pressure situations, helping them build resilience.
Rugby Coaching
He is an RFU Level 2 qualified coach, plays for his local team, and has managed a team that broke a Guinness World Record for endurance rugby.

Media Appearances

Richard has no verified media appearances

Work History

3-2025
Partner at Solution Focused
9-2019 - 2-2025
Leadership Development Director (Global Leadership & Culture) at TLScontact
12-2013
Managing Director at Inspiration Matters
5-2006 - 9-2014
Principal Trainer and Speaker at Advance Performance Ltd
4-2002 - 5-2006
Senior Consultant at Wickland Westcott

Education

1989 - 1990
Serve to Lead......... from Royal Military Academy Sandhurst
1983 - 1986
BSc from Cardiff University / Prifysgol Caerdydd

More Information

Social Presence :

Prographics :

Exp : 33 Location : United Kingdom Job Level : Mid-senior Designation : Partner at Solution Focused
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Richard

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Richard take some risk or not?

  • They can take risks if necessary.

You And Richard

Personality Compatibility


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