Richard Byers

Examiner
DISC Type : cs

President at Byers Products group

Oklahoma City, Oklahoma, United States

Overview

Richard Byers is the President of Byers Products group with four decades of experience in national and international marketing. He has a background in launching unique product lines, from industrial equipment to innovative consumer goods. He studied Marketing at the University of Illinois Urbana-Champaign.

His current focus is on home improvement solutions that enhance safety and convenience for homeowners and small businesses, directly addressing common storage and organization challenges.

He co-invented the Versa Lift, a unique attic storage system which won the Popular Mechanics Editors Choice Award for new product design and innovation.

Personality Overview

Late Adopter

Process Oriented

Overcautious

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Home Improvement
His company manufactures and markets unique home storage and safety products like the Versa Lift and Versa Rail for a worldwide customer base.
Product Innovation
His career focuses on marketing unique, patented product lines, and his invention, the Versa Lift, received an innovation award from Popular Mechanics.
International Marketing
Has over 40 years of experience managing all aspects of both national and international marketing for his companies.

Media Appearances

Richard has no verified media appearances

Work History

4-2006
President at Byers Products group
8-1992 - 9-2000
Vice President at Byers Products, Inc.
8-1974 - 4-1995
Vice President at Byers Corporation

Education

1955 - 1986
International Marketing from England, Alaska, North Carolina, South Carolina, Ilinois, Utah and Oklahoma
1985 - 1985
Marketing from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 46 Location : Oklahoma City, Oklahoma, United States Job Level : N/A Designation : President at Byers Products group
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Richard

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Richard take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Richard

Personality Compatibility


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