Richard Catizone

Captain
DISC Type : DS

Chief Technology Officer at Katalys AI

Greater Chicago Area, United States

Overview

Richard is a seasoned technology executive with over 20 years of experience leading C-suite strategy in AI and SaaS. A graduate of Purdue University, he specializes in architecting scalable, AI-driven solutions for enterprise clients. Colleagues describe him as a thought leader with excellent vision and an unflappable demeanor.

He architected and implemented an end-to-end, data-driven IoT platform based on human-centered design principles.

Personality Overview

Dynamic But Sincere

Planner & Achiever

Consummate Professional

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Agentic AI in HR
As CTO and Founder of Katalys AI, he is building an "agentic HR platform" to replace manual HR consulting with action-taking software for SMBs.
Digital Transformation
His consultancy, N-Rock Digital, focuses on orchestrating enterprise-wide digital transformations that align technology with core business outcomes and values.
Industrial IoT
Authored multiple articles on the Internet of Things, specifically focusing on hardware predictions and the importance of hardware endpoints in IoT systems.

Media Appearances

Richard has no verified media appearances

Work History

8-2025
Chief Technology Officer at Katalys AI
12-2024
Strategic Advisor at Katalys AI
9-2018
CTO & Founder at N-Rock Digital Consulting LLC
5-2023 - 10-2025
North America GM for Unified Commerce at Nexer Group
1-2023 - 12-2024
Advisory Board Member at Massive Media Inc

Education

1991 - 1995
Bachelor of Science - BS from Purdue University
1998 - 2000
Master of Business Administration - MBA from Keller Graduate School of Management of DeVry University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Chief Technology Officer at Katalys AI
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Richard

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Richard take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Richard

Personality Compatibility


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