Richard Collings

Evaluator
DISC Type : csd

Retail Reporter at Axios

Kansas City Metropolitan Area, United States

Overview

Richard Collings is an expert retail reporter at Axios Pro, where he authors the Retail Deals Report. With a background at Adweek and S&P Global, he specializes in breaking news on M&A, activist campaigns, and strategic shifts within the consumer and retail sectors. He holds a Bachelor of Arts from Columbia University.

His reporting focuses on the financial dynamics of retail, including buyouts, IPOs, and venture capital funding for consumer-facing companies.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Retail M&A
His primary professional focus involves reporting on mergers, acquisitions, and activist investor campaigns within the retail and consumer goods landscape.
Venture Capital Deals
Frequently covers venture capital funding rounds for startups in the retail, consumer, and related technology sectors, from early to late-stage raises.
Consumer Brand Strategy
Analyzes the strategic shifts of major retailers and consumer brands, including their approach to physical stores, e-commerce, and market positioning.

Media Appearances

Richard Collings - Axios. Featured in Axios

See Now

Work History

11-2021 - 3-2025
Retail Reporter at Axios
12-2019 - 11-2021
Retail Reporter at Adweek
9-2018 - 8-2019
Reporter at LevFin Insights
2-2017 - 12-2017
Senior Reporter, Consumer & Retail at S&P Global Market Intelligence
12-2010 - 7-2016
Senior Writer, Consumer & Retail at The Deal

Education

Bachelor of Arts (B.A.) from Columbia University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Kansas City Metropolitan Area, United States Job Level : N/A Designation : Retail Reporter at Axios
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Richard

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Richard take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Richard

Personality Compatibility


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