Richard Coppersmith

Doer
DISC Type : ds

Director of Business Applications & Development (Martech, Analytics & AI) | Marketing Department at Oatey Company

Chagrin Falls, Ohio, United States

Overview

Richard is a technology executive at Oatey Company, where he leverages GenAI, analytics, and Martech to support over $1B in revenue. With an MBA from Case Western Reserve University, he specializes in digital modernization and data strategy. Colleagues describe him as talented, dedicated, and exceptionally bright.

Outside of his professional role, Richard is passionate about contributing to his community. He actively participates in fundraising for cancer research, demonstrating a commitment to supporting important causes. He also follows emerging technologies like quantum computing.

He once participated in a 50-mile charity bike ride to raise money for cancer research at the Cleveland Clinic.

Personality Overview

Strategic Planner

Deliberate Doer

Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

GenAI Enablement
He leads initiatives to scale AI adoption and deliver data-driven growth, focusing on GenAI to accelerate go-to-market strategies.
Digital Modernization
Spearheads large-scale transformation projects, such as PIM/DAM implementations, to centralize millions of data attributes and thousands of assets.
Cancer Research
Actively fundraises for cancer research by participating in events like the VeloSano charity bike ride for the Cleveland Clinic.

Media Appearances

Richard has no verified media appearances

Work History

4-2024
Director of Business Applications & Development (Martech, Analytics & AI) | Marketing Department at Oatey Company
1-2016 - 3-2024
Director of Business Applications & Development | Information Technology Department at Oatey Company
10-2015 - 1-2016
Product Manager - CADDY at ERICO
5-2013 - 10-2015
World Wide Manager - Supply Chain at ERICO
5-2011 - 5-2013
World Wide Manager - Information Development at ERICO

Education

2001 - 2005
MBA from Weatherhead School of Management at Case Western Reserve University
Critical Thinking Certificate from Cornell University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chagrin Falls, Ohio, United States Job Level : Mid-senior Designation : Director of Business Applications & Development (Martech, Analytics & AI) | Marketing Department at Oatey Company
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Richard

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Richard take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Richard

Personality Compatibility


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