Richard Duff

Critic
DISC Type : C

Senior Director at JLL

San Francisco, California, United States

Overview

Richard is a Senior Director at JLL who helps high-growth technology and AI companies build their global real estate strategies. A registered architect with a Masters from Columbia University, he translates complex spatial and financial challenges into actionable plans, turning real estate into a competitive advantage for scaling firms.

He is actively engaged in the San Francisco community, supporting local organizations like the SF-Marin Food Bank. Richard closely follows the citys economic trends and shares insights on its recovery, particularly the role of the AI industry in its recent boom.

He has personally negotiated over $1. 2 billion in leases across five continents.

Personality Overview

ROI Driven

Precise

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

AI's Impact on Cities
He frequently posts about how the AI industry is reshaping San Francisco's economy and real estate market, driving its recovery from "doom to boom. "
Workplace Strategy
He specializes in turning real estate from a fixed cost into a competitive advantage for tech companies scaling from Series A through IPO.
Architectural Design
[Predicted] As a registered architect and graduate of Columbia's M. Arch. program, he has a deep-rooted interest in building design and creative vision.

Media Appearances

Richard has no verified media appearances

Work History

10-2024
Senior Director at JLL
9-2023
Head of Portfolio Strategy at Raise Commercial Real Estate
9-2020 - 9-2023
Vice President, Real Estate and Workplace at Better
8-2018 - 9-2020
Director, Enterprise Services at WeWork
1-2015 - 8-2018
Associate at Heintges Consulting Architects & Engineers

Education

Master of Architecture (M.Arch.) from Columbia University
Bachelor of Environmental Design from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco, California, United States Job Level : Senior Designation : Senior Director at JLL
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Richard

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Richard take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Richard

Personality Compatibility


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