Richard Holland

Trailblazer
DISC Type : DI

Principal Client Partner, Programmatic at Infillion

Denver, Colorado, United States

Overview

Richard is a strategic sales leader specializing in programmatic media and adtech. With a background from Westwood College and certifications in AI, he excels at driving revenue growth for innovative platforms. Colleagues describe him as resilient, strategic, and deeply committed, with a knack for consultative selling in high-growth environments.

Outside of his core sales role, Richard is a passionate AI hobbyist. He is energized by exploring how emerging technologies, particularly AI, can challenge the status quo. He follows conversations around how independent agencies are embracing generative and agentic AI, reflecting a deep personal interest in technological innovation.

He was one of only six people to receive the 2013 MapQuest Vision-Mission-Statement Award.

Personality Overview

Achievement-Oriented

Informal

Charismatic

They will bat for you if they come to believe in you.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

AI in Advertising
Identifies as an "AI Hobbyist" and holds an "AI For Everyone" certification. He actively posts about the role of AI in independent advertising agencies.
Programmatic Media
As a Principal Client Partner at Infillion, he focuses on a performance-first DSP, emphasizing transparency and customization for brands and agencies.
Revenue Growth
A key achievement in his career includes consistently driving triple-digit year-over-year revenue growth during his time at Adswerve, Inc.

Media Appearances

Richard has no verified media appearances

Work History

4-2025
Principal Client Partner, Programmatic at Infillion
3-2015 - 4-2025
Director of Sales at Adswerve, Inc.
1-2014 - 2-2015
Senior Ad Sales Solutions Manager, MapQuest at AOL
6-2010 - 1-2014
Mobile Platforms Sales Manager, MapQuest at AOL
1-2008 - 4-2009
Account Associate at Google

Education

2004 - 2007
BS from Westwood College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Denver, Colorado, United States Job Level : Mid-senior Designation : Principal Client Partner, Programmatic at Infillion
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Richard

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Richard take some risk or not?

  • They can take risks if necessary.

You And Richard

Personality Compatibility


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