Richard Honiball in

Richard Honiball

Critic · DISC type C
EVP / Global Chief Merchandising & Marketing Officer at NAVY EXCHANGE SERVICE COMMAND (NEXCOM)
📍 Virginia Beach, Virginia, United States

Richard is the EVP & Global Chief Merchandising and Marketing Officer at NEXCOM, with 30+ years of experience in commerce. An award-winning executive and educator with an MBA from William & Mary, he also holds certifications in Generative AI and teaches at George Mason University.

Outside of his C-suite role, Richard is a dedicated husband and father who co-hosts the "Retail Relates" podcast to mentor emerging professionals. He is a world traveler, history connoisseur, and focuses on balancing his professional commitments with family time, writing, and travel.

Unique fact: He created his podcast, "Retail Relates, " as a purpose-driven project to inspire the next generation of retail leaders, replacing what he humorously calls "a few rounds of bad golf. "

Read the full overview →
Experience
26 Years
Current Role
EVP / Global Chief Merchandising & Marketing Officer
Job Level
Leadership
Location
Virginia Beach, Virginia, United States
Personality Overview

How Richard shows up

Critic
Objective Thinker
Negotiator

Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Priorities

Topics Richard cares about

Human-Centric Retail
Consistently emphasizes that human fundamentals and connection are being lost in commerce and that making this gap visible is his primary work.
Mentorship & Education
Passionate about developing future talent, he teaches at George Mason University and co-founded a podcast to guide students and emerging professionals in retail.
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Career

Work history

6-2018
EVP / Global Chief Merchandising & Marketing Officer
NAVY EXCHANGE SERVICE COMMAND (NEXCOM)
6-2015 - 6-2018
SVP / CMMO (Chief Merchandising & Marketing Officer)
NAVY EXCHANGE SERVICE COMMAND (NEXCOM)
5-2024
Adjunct Faculty
George Mason University – Costello College of Business
9-2024
Co-Creator, Co-Producer & Co-Host
Retail Relates
2013 - 2015
CMO | Strategic Advisor
PDB Advisory Group
In the press

Media appearances

Navy Exchange Service Command (NEXCOM) - Rich Honiball. Featured in Honiball.me (personal blog)
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Education
MBA with honors (Beta Gamma Sigma)
William & Mary – Raymond A. Mason School of Business
Certificate
The University of Chicago Booth School of Business
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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