Richard Honiball in

Richard Honiball

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EVP / Global Chief Merchandising & Marketing Officer at NAVY EXCHANGE SERVICE COMMAND (NEXCOM)
📍 Virginia Beach, Virginia, United States

Richard is the EVP & Global Chief Merchandising and Marketing Officer at NEXCOM, with 30+ years of experience in commerce. An award-winning executive and educator with an MBA from William & Mary, he also holds certifications in Generative AI and teaches at George Mason University.

Outside of his C-suite role, Richard is a dedicated husband and father who co-hosts the "Retail Relates" podcast to mentor emerging professionals. He is a world traveler, history connoisseur, and focuses on balancing his professional commitments with family time, writing, and travel.

Unique fact: He created his podcast, "Retail Relates, " as a purpose-driven project to inspire the next generation of retail leaders, replacing what he humorously calls "a few rounds of bad golf. "

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Experience
26 Years
Current Role
EVP / Global Chief Merchandising & Marketing Officer
Job Level
Leadership
Location
Virginia Beach, Virginia, United States
Personality Overview

How Richard shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Richard cares about

Human-Centric Retail
Consistently emphasizes that human fundamentals and connection are being lost in commerce and that making this gap visible is his primary work.
Mentorship & Education
Passionate about developing future talent, he teaches at George Mason University and co-founded a podcast to guide students and emerging professionals in retail.
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Career

Work history

6-2018
EVP / Global Chief Merchandising & Marketing Officer
NAVY EXCHANGE SERVICE COMMAND (NEXCOM)
6-2015 - 6-2018
SVP / CMMO (Chief Merchandising & Marketing Officer)
NAVY EXCHANGE SERVICE COMMAND (NEXCOM)
5-2024
Adjunct Faculty
George Mason University – Costello College of Business
9-2024
Co-Creator, Co-Producer & Co-Host
Retail Relates
2013 - 2015
CMO | Strategic Advisor
PDB Advisory Group
In the press

Media appearances

Navy Exchange Service Command (NEXCOM) - Rich Honiball. Featured in Honiball.me (personal blog)
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Education
MBA with honors (Beta Gamma Sigma)
William & Mary – Raymond A. Mason School of Business
Certificate
The University of Chicago Booth School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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