Richard Silva in

Richard Silva

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Senior Vice President of Technology & Data at Tandem Theory
📍 Denton, Texas, United States

Richard serves as the SVP of Technology & Data at Tandem Theory, where he leads the integration of CRM, web development, and data engineering. With over 20 years of experience, he architects enterprise-scale MarTech solutions for major brands like AT&T and Verizon. Colleagues have described him as a diligent and solution-oriented developer.

Beyond his corporate work, Richard is a hands-on builder and entrepreneur. He builds Jeeps, co-owns a marine repair business in North Texas, and is the founder of ShopTrack. i, a SaaS platform purpose-built for marine service centers. This reflects a deep interest in both mechanical work and technology.

He co-owns and operates Melvins Lakeside Services, a marine repair business honoring a family legacy of craftsmanship.

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Experience
13 Years
Current Role
Senior Vice President of Technology & Data
Job Level
Leadership
Location
Denton, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Richard cares about

Data-Driven Marketing
He focuses on building analytics and propensity models that prove incremental revenue impact, not just measure performance metrics for clients like Capital One and Dell.
Scaling Tech Teams
His current role involves integrating and growing critical delivery functions like CRM, web development, and data engineering to foster cross-functional collaboration and innovation.
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Career

Work history

6-2025
Senior Vice President of Technology & Data
Tandem Theory
2-2025
Founder
ShopTrack.it
9-2021
Co-Owner & Operator
Melvin's Lakeside Services
4-2021 - 6-2025
Principal Architect
Credera
11-2017 - 4-2021
Vice President of Marketing Technology
Javelin Agency
In the press

Media appearances

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Education
2002 - 2004
Computer Information Systems
Devry
1992 - 1995
Education details unavailable
New Mexico Military Institue
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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