Richard Silva

Commander
DISC Type : D

Senior Vice President of Technology & Data at Tandem Theory

Denton, Texas, United States

Overview

Richard serves as the SVP of Technology & Data at Tandem Theory, where he leads the integration of CRM, web development, and data engineering. With over 20 years of experience, he architects enterprise-scale MarTech solutions for major brands like AT&T and Verizon. Colleagues have described him as a diligent and solution-oriented developer.

Beyond his corporate work, Richard is a hands-on builder and entrepreneur. He builds Jeeps, co-owns a marine repair business in North Texas, and is the founder of ShopTrack. i, a SaaS platform purpose-built for marine service centers. This reflects a deep interest in both mechanical work and technology.

He co-owns and operates Melvins Lakeside Services, a marine repair business honoring a family legacy of craftsmanship.

Personality Overview

Risk-Taker

Decisive

Very Quick

They are very proud of what they do.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

Data-Driven Marketing
He focuses on building analytics and propensity models that prove incremental revenue impact, not just measure performance metrics for clients like Capital One and Dell.
Scaling Tech Teams
His current role involves integrating and growing critical delivery functions like CRM, web development, and data engineering to foster cross-functional collaboration and innovation.
MarTech Modernization
He has extensive experience helping global organizations modernize and scale their MarTech stacks, data pipelines, and enterprise platforms to drive business results.

Media Appearances

Richard has no verified media appearances

Work History

6-2025
Senior Vice President of Technology & Data at Tandem Theory
2-2025
Founder at ShopTrack.it
9-2021
Co-Owner & Operator at Melvin's Lakeside Services
4-2021 - 6-2025
Principal Architect at Credera
11-2017 - 4-2021
Vice President of Marketing Technology at Javelin Agency

Education

2002 - 2004
Computer Information Systems from Devry
1992 - 1995
Education details unavailable from New Mexico Military Institue

More Information

Social Presence :

Prographics :

Exp : 13 Location : Denton, Texas, United States Job Level : Leadership Designation : Senior Vice President of Technology & Data at Tandem Theory
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Richard

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can take decisions very fast if you manage to convince them.
  • Can Richard take some risk or not?

  • The risks don’t matter much to them.

You And Richard

Personality Compatibility


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