Richard Simpson

Trailblazer
DISC Type : DI

Group Head Marketing and Communications at Amicorp Group

United Kingdom

Overview

Richard Simpson is a marketing and communications leader with over 20 years of experience in financial services and tech. As Group Head of Marketing at Amicorp, he leverages his background as a Fleet Street journalist to help brands define their propositions and create impactful content. Colleagues describe him as creative, strategic, and quick-thinking.

He attended Shrewsbury School and St Martins School of Art and Design (now University of the Arts London), which has informed his creative and strategic approach to communications.

His grounding as a Fleet Street journalist underpins his entire approach to marketing and communications.

Personality Overview

Persuasive

Values Relationships

Assertive

They like to keep things under control.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Brand Storytelling
His passion lies in helping brands find their ‘why’ and define their stand-out propositions, leveraging his background as a journalist to get to the crux of issues.
Financial Services Marketing
His career at Amicorp, Apex, and TMF Group has focused on creating communications strategies to drive sales among asset managers, institutional investors, and family offices.
Global Communications
He has extensive experience managing corporate communications, PR, and media relations across more than 100 offices worldwide for global firms like TMF Group and Amicorp.

Media Appearances

Richard has no verified media appearances

Work History

6-2022
Group Head Marketing and Communications at Amicorp Group
5-2021 - 6-2022
Head of Brand and Corporate Communications at Apex Group Ltd
5-2019 - 1-2021
Global Communications Director at TMF Group
2-2019 - 5-2019
PR Lead UK and Ireland (Interim) at Sage
10-2012 - 9-2018
Managing Director/Director at Six Degrees (now part of Definition Group)

Education

Education details unavailable from Shrewsbury School
Education details unavailable from St Martin's School of Art and Design (now University of the Arts London)

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : N/A Designation : Group Head Marketing and Communications at Amicorp Group
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Richard

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Richard take some risk or not?

  • They can take risks if necessary.

You And Richard

Personality Compatibility


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