Charlotte JEAN

Critic
DISC Type : C

Head of Content and Digital Marketing at Amundi

Dublin, County Dublin, Ireland

Overview

Charlotte JEAN is a seasoned marketing professional with 15 years of experience, currently leading content and digital strategy as the Head of Content and Digital Marketing at Amundi in Dublin. She manages multicultural teams and oversees strategic marketing plans for B2B and B2C channels, leveraging her expertise in digital campaigns, content, and analytics. She holds a Professional Diploma from University College Dublin.

Passionate about connecting with other professionals, she is actively involved with the France Ireland Chamber of Commerce, hosting and participating in networking events. She has a keen interest in personal development and wellness, underscored by her certification as a 100-hour Yoga Flow teacher. She also enjoys volunteering for charity events like golf tournaments.

Unique fact: Charlotte expressed a strong desire for an international experience early in her career, which led to her current expatriate role in Dublin.

Personality Overview

Information Seeker

Precise

Critic

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Digital Marketing
As Head of Content and Digital Marketing, she leads omnichannel strategy and attended a MarTech event to gain insights into seamless customer experiences.
Franco-Irish Business
Based in Dublin, she actively participates in and hosts events for the France Ireland Chamber of Commerce, fostering economic partnership and networking.
Corporate Storytelling
Responsible for developing Amundi's brand through marketing content, she recently shared and promoted the company's new strategic roadmap for 2028.

Media Appearances

Charlotte has no verified media appearances

Work History

10-2020
Head of Content and Digital Marketing at Amundi
10-2017 - 10-2020
Senior Communication & Marketing Manager - Platform Real assets & Alternative at Amundi
9-2013 - 10-2017
Digital Communication Manager at Amundi
9-2008 - 8-2010
Marketing Assistant at Credit Agricole Insurances
6-2007 - 9-2008
Web Project Manager Assistant at Natixis

Education

7-2021 - 11-2021
Professional Diploma in Leadership and Management from University College Dublin
2008 - 2010
Master's degree from ESGCI

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dublin, County Dublin, Ireland Job Level : Mid-senior Designation : Head of Content and Digital Marketing at Amundi
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Charlotte

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Charlotte take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Charlotte

Personality Compatibility


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