Richard Smith in

Richard Smith

Critic · DISC type C
Paid Media Manager at VCA Animal Hospitals
📍 Los Angeles Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
12 Years
Current Role
Paid Media Manager
Job Level
Middle
Location
Los Angeles Metropolitan Area, United States
Personality Overview

How Richard shows up

ROI Driven
Precise
Information Seeker

They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Richard cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2024
Paid Media Manager
VCA Animal Hospitals
6-2022 - 3-2023
Associate Media Director (Digital Partnerships)
Initiative
3-2018 - 6-2022
Manager, Digital Marketing- Paid Media
Universal Pictures
7-2017 - 3-2018
Manager, Digital Partnerships (Digital Media Supervisor)
Initiative
10-2016 - 6-2017
Sr. Digital Planner
360i
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2007 - 2011
Bachelor of Science
Michigan State University
2014 - 2016
Master of Business Administration (M.B.A.)
University of Phoenix
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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