Richard Spencer

Initiator
DISC Type : Di

Founder at AgeInc

North Sydney, New South Wales, Australia

Overview

Richard Spencer is the founder of AgeInc, an organization dedicated to combating age discrimination in Australian workplaces. With a background as a Chief Customer Experience Officer and a Postgraduate Diploma in Marketing, he is described by colleagues as visionary, strategic, creative, and personable.

Outside of his primary advocacy, Richard is an entrepreneur with a focus on specific demographics. He founded "Denied to Many" to help brands connect with midlife Australians and is also a director at a craft gin company, showcasing his creative and business-oriented interests.

He is the director of a company named "Seven Deadly Gins" that, interestingly, produces eight different gins.

Personality Overview

Impact-Oriented

Friendly Challenger

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Age Inclusivity
As the founder of AgeInc, his primary mission is to eliminate age discrimination in the workplace through employer endorsements, education, and raising awareness.
Customer Experience
Leverages his past role as Chief Customer and Digital Experience Officer at Business NSW, where he reinvented the business model to be customer-focused.
Multigenerational Workforce
Actively speaks on panels, such as at SXSW Sydney, about the strategic advantages of leveraging diverse skills across a multigenerational team.

Media Appearances

Richard has no verified media appearances

Work History

8-2024
Founder at AgeInc
12-2024
Non Executive Director at Realise Business
7-2023
Founder and Director at Denied to Many
11-2020
Director at Seven Deadly Gins
9-2018 - 9-2022
Chief Customer and Digital Experience Officer at Business NSW

Education

1992 - 1992
Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing
1988 - 1992
BA (Hons) from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 7 Location : North Sydney, New South Wales, Australia Job Level : Leadership Designation : Founder at AgeInc
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Richard

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Richard take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Richard

Personality Compatibility


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