Richard Spencer in

Richard Spencer

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Head of Business Effectiveness, Pricing, Systems, Data and Controls at Diageo
📍 Kingston Upon Thames, England, United Kingdom

Richard is the Head of Pricing, Data, and Business Effectiveness at Diageo GB, specializing in the alcoholic drinks industry. He has a strong background in sales, net revenue management, and finance, applying skills from his Business Studies degree from The University of Sheffield to drive commercial strategy.

Outside of his professional role, Richard is a fan of both rugby and football, and he particularly enjoys pairing the sports with a Guinness. He maintains a sense of humor in his professional life, sharing lighthearted updates about his career progression.

He once joked that his new, lengthy job title would require him to find a wider business card.

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Experience
6 Years
Current Role
Head of Business Effectiveness, Pricing, Systems, Data and Controls
Job Level
Mid-senior
Location
Kingston Upon Thames, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Richard cares about

AI in Business
Attended an AI Demo Day hosted by Faculty, expressing his pleasure in being part of a project that applied AI within his company.
Pricing Strategy
Considers pricing a critical component of innovation launches and has held multiple senior roles at Diageo focused on pricing and revenue growth.
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Career

Work history

7-2023
Head of Business Effectiveness, Pricing, Systems, Data and Controls
Diageo
11-2021 - 7-2023
Head of Pricing and Controls
Diageo
9-2020 - 11-2021
Senior Revenue Growth and Planning Manager
Diageo
8-1999 - 5-2001
Graduate Management Trainee
John Lewis
In the press

Media appearances

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Education
1996 - 1999
Bachelor of Arts (B.A.)
The University of Sheffield
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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