Richard is the Head of Pricing, Data, and Business Effectiveness at Diageo GB, specializing in the alcoholic drinks industry. He has a strong background in sales, net revenue management, and finance, applying skills from his Business Studies degree from The University of Sheffield to drive commercial strategy.
Outside of his professional role, Richard is a fan of both rugby and football, and he particularly enjoys pairing the sports with a Guinness. He maintains a sense of humor in his professional life, sharing lighthearted updates about his career progression.
He once joked that his new, lengthy job title would require him to find a wider business card.
Read the full overview →Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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