Richelle B. in

Richelle B.

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Vice President, Business Intelligence & Data Strategy at Viral Nation
📍 Toronto, Ontario, Canada

Richelle B. serves as the Vice President of Business Intelligence & Data Strategy at Viral Nation, owning the data roadmap for the company. Her expertise spans marketing sciences, measurement capabilities, and GTM strategy, honed through leadership roles at #paid. She holds a Masters Certificate from MIT.

Outside of her data-focused career, Richelle demonstrated significant leadership aptitude during her university years. She was the elected President of three separate student organizations: the Political Science Association, the Laurier Law Society, and the Laurier Student Poll, indicating a strong interest in governance and public opinion.

Unique fact: While studying at Wilfrid Laurier University, she successfully led three distinct student societies concurrently as President.

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Experience
12 Years
Current Role
Vice President, Business Intelligence & Data Strategy
Job Level
Senior
Location
Toronto, Ontario, Canada
Personality Overview

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Priorities

Topics Richelle cares about

Influencer Measurement
Contributed to an EMARKETER report on the future of influencer measurement, stressing the need to move beyond vanity metrics to full-funnel impact analysis.
AI in Advertising
She follows the growing role of AI in high-stakes advertising, noting the trend of AI companies taking the spotlight in events like the Super Bowl.
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Career

Work history

6-2024
Vice President, Business Intelligence & Data Strategy
Viral Nation
10-2023 - 6-2024
Vice President, Marketing Sciences
Viral Nation
2023 - 2023
Head of GTM Strategy & Insights
#paid
2021 - 2023
Head of Media, Analytics & Strategy
#paid
2020 - 2021
Director, Analytics
#paid
In the press

Media appearances

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Education
Masters Certificate
Massachusetts Institute of Technology
Honours Political Science & Business Administration with Social Statistics Concentration
Wilfrid Laurier University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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