Richelle B.
Enthusiast · DISC type iRichelle B. serves as the Vice President of Business Intelligence & Data Strategy at Viral Nation, owning the data roadmap for the company. Her expertise spans marketing sciences, measurement capabilities, and GTM strategy, honed through leadership roles at #paid. She holds a Masters Certificate from MIT.
Outside of her data-focused career, Richelle demonstrated significant leadership aptitude during her university years. She was the elected President of three separate student organizations: the Political Science Association, the Laurier Law Society, and the Laurier Student Poll, indicating a strong interest in governance and public opinion.
Unique fact: While studying at Wilfrid Laurier University, she successfully led three distinct student societies concurrently as President.
Read the full overview →How Richelle shows up
Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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