Rick Casini

Questioner
DISC Type : c

Business Development Manager at Unilever

Greater Hartford, United States

Overview

Rick is a Business Development Manager at Unilever, focusing on the Personal Care, Beauty & Wellness sectors. An MBA graduate from Boston University, he has a unique background blending science and business, demonstrated by R&D awards and a co-invented patent. Colleagues describe him as having a great "can-do" attitude.

Before his corporate career, Rick was a High School Biology Instructor, indicating a foundational interest in science and education. His social media activity shows he values strong company culture and is supportive of his professional network, sharing opportunities for colleagues impacted by organizational changes.

He is the co-inventor of a patent-pending assay designed to demonstrate the skin cleansing superiority of Dove products versus competitors.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Product Innovation
He co-invented a patent for a product superiority assay and has received R&D Excellence and Skin Cleansing Hero awards at Unilever.
Brand Strategy
This is a core skill listed in his current business development role and past brand activation management position at Unilever.
Company Culture
He has shared posts reflecting on the emotional perspective of workplace culture, indicating it's a topic he thinks about deeply.

Media Appearances

Rick has no verified media appearances

Work History

12-2024
Business Development Manager at Unilever
8-2018 - 12-2024
Brand Activation Manager/ Knowledge Based Selling Lead at Unilever
11-2014 - 8-2018
Marketing Claims Manager/ Consumer Technical Insights at Unilever
5-2011 - 11-2014
Logistics Deployment Specialist at Unilever
8-2000 - 6-2010
High School Biology Instructor at Connecticut Public Schools

Education

3-2026 - 11-2028
Master of Business Administration from Questrom School of Business, Boston University
Master's degree from Walden University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Hartford, United States Job Level : Middle Designation : Business Development Manager at Unilever
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rick take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rick

Personality Compatibility


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