Rick Pace in

Rick Pace

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VP, Head of Experiential Strategy | VTI Studios Voted #1 By Industry Leaders at VTI Studios (Formerly Vending Trucks Inc.)
📍 Greater Harrisburg Area, United States

Rick Pace is the VP, Head of Experiential Strategy at VTI Studios, where he specializes in crafting unforgettable brand experiences. Described by colleagues as creative, dynamic, and an amazing leader, he blends marketing strategy with seamless execution. He studied Marketing and Communications at York College of Pennsylvania.

Beyond his corporate work, Rick demonstrates a passion for leveraging his professional skills for social impact. He has been involved in projects that support community outreach, such as helping a non-profit develop a mobile food pantry to serve families in need, showing a commitment to creating real-world change.

He recently led the launch of AIT, a proprietary AI-powered system that brings verifiable, real-time reporting to experiential marketing.

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Experience
18 Years
Current Role
VP, Head of Experiential Strategy | VTI Studios Voted #1 By Industry Leaders
Job Level
Senior
Location
Greater Harrisburg Area, United States
Personality Overview

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Priorities

Topics Rick cares about

Experiential Strategy
As Head of Experiential Strategy, he leads the charge in shaping the future of brand experiences by bridging innovation with operational excellence for agencies and brands.
Marketing Measurement
He recently announced the launch of "AIT, " a proprietary AI-powered system designed to bring verifiable ROI and real-time reporting to experiential marketing campaigns.
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Career

Work history

3-2024
VP, Head of Experiential Strategy | VTI Studios Voted #1 By Industry Leaders
VTI Studios (Formerly Vending Trucks Inc.)
1-2018 - 10-2023
VP Experiential Marketing
dio USA
4-2016 - 1-2018
VP, National Field Marketing
do it outdoors media
5-2015 - 4-2016
Director, Strategic Assessment Team
BookedOut™ (Aquired by Shiftgig)
1-2015 - 5-2015
VP, National Field Marketing
do it outdoors media
In the press

Media appearances

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Education
1997 - 1999
Marketing / Communications
York College of Pennsylvania
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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