Rick Pace

Inspirer
DISC Type : di

VP, Head of Experiential Strategy | VTI Studios Voted #1 By Industry Leaders at VTI Studios (Formerly Vending Trucks Inc.)

Greater Harrisburg Area, United States

Overview

Rick Pace is the VP, Head of Experiential Strategy at VTI Studios, where he specializes in crafting unforgettable brand experiences. Described by colleagues as creative, dynamic, and an amazing leader, he blends marketing strategy with seamless execution. He studied Marketing and Communications at York College of Pennsylvania.

Beyond his corporate work, Rick demonstrates a passion for leveraging his professional skills for social impact. He has been involved in projects that support community outreach, such as helping a non-profit develop a mobile food pantry to serve families in need, showing a commitment to creating real-world change.

He recently led the launch of AIT, a proprietary AI-powered system that brings verifiable, real-time reporting to experiential marketing.

Personality Overview

Generous

Achievment Oriented

Confident & Optimistic

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Experiential Strategy
As Head of Experiential Strategy, he leads the charge in shaping the future of brand experiences by bridging innovation with operational excellence for agencies and brands.
Marketing Measurement
He recently announced the launch of "AIT, " a proprietary AI-powered system designed to bring verifiable ROI and real-time reporting to experiential marketing campaigns.
Brand Transformation
He identifies as a "Brand Transformer" and "Experiential Mixologist, " focusing on rewriting the playbook for how brands and consumers interact through creative, results-oriented concepts.

Media Appearances

Rick has no verified media appearances

Work History

3-2024
VP, Head of Experiential Strategy | VTI Studios Voted #1 By Industry Leaders at VTI Studios (Formerly Vending Trucks Inc.)
1-2018 - 10-2023
VP Experiential Marketing at dio USA
4-2016 - 1-2018
VP, National Field Marketing at do it outdoors media
5-2015 - 4-2016
Director, Strategic Assessment Team at BookedOut™ (Aquired by Shiftgig)
1-2015 - 5-2015
VP, National Field Marketing at do it outdoors media

Education

1997 - 1999
Marketing / Communications from York College of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Harrisburg Area, United States Job Level : Senior Designation : VP, Head of Experiential Strategy | VTI Studios Voted #1 By Industry Leaders at VTI Studios (Formerly Vending Trucks Inc.)
URL has been copied!

Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Rick

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rick take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rick

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.