Rick Pereira

Enthusiast
DISC Type : i

Founder at PIZZA NOTA

New York, New York, United States

Overview

Rick is a seasoned, people-first entrepreneur with a track record of successfully scaling startups like Slice and exiting his own HR SaaS venture, Welcome, which was acquired by BambooHR. A Rutgers University graduate, he now mentors founders at NextCorps. People who have worked with him often describe him as passionate, professional, honest, and friendly.

Outside of his day-to-day focus on venture-backed startups, Rick is passionate about fostering entrepreneurial ecosystems and supporting founders. He has previously worked on developing a nonprofit to connect military veterans with mentors in their desired career fields, showing a clear interest in mentorship and giving back to the community.

He is the founder of a new venture named PIZZA NOTA, located in Rochester, NY.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Startup Culture
As a former Chief People Officer, he has won awards for creating "Best Places to Work" and emphasizes building an impactful culture foundation early in a company's life.
Founder Mentorship
He is an Entrepreneur in Residence at NextCorps, actively mentoring and supporting founders in Western New York, and loves being around builders.
HR Technology
He co-founded and sold Welcome, an HR SaaS startup, to BambooHR after identifying a gap in compensation data while scaling a previous company.

Media Appearances

Pizza NOTA opens in Rochester's Neighborhood of the Arts. Featured in Democrat and Chronicle

See Now

Work History

1-2026
Founder at PIZZA NOTA
3-2025
Entrepreneur in Residence at NextCorps
11-2023
Founder at Something new
8-2019 - 2-2024
Co-Founder & COO (acq. by BambooHR) at Welcome
5-2016 - 11-2019
Chief People Officer at Slice

Education

Bachelor's Degree from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Leadership Designation : Founder at PIZZA NOTA
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Rick

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Rick take some risk or not?

  • They can take some low-probability risks if needed.

You And Rick

Personality Compatibility


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