Rick Schnepf in

Rick Schnepf

Commander · DISC type D
Head Customer Experience Strategy at AT&T
📍 Dallas-Fort Worth Metroplex, United States

Rick Schnepf is the Head of Customer Experience Strategy at AT&T, where he blends human and AI capabilities to transform customer interactions. A University of Richmond graduate, he has a proven track record of boosting retention, satisfaction, and efficiency at companies like Thumbtack, Peloton, and LivePerson.

Outside of his strategic roles, Rick is described by colleagues as an approachable, collaborative, and fun-loving leader. He focuses on creating a positive and safe work environment, emphasizing data-driven coaching and shared team wins to foster a thriving culture.

He once increased a companys Net Promoter Score (NPS) from 40 to 70 by redesigning its customer adoption programs.

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Experience
15 Years
Current Role
Head Customer Experience Strategy
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Rick shows up

Impact-Driven
Very Quick
Strong-Willed

More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Priorities

Topics Rick cares about

AI in Customer Experience
His role and professional headline center on leveraging AI to transform digital customer experiences and improve satisfaction.
Operational Efficiency
He has a history of delivering multi-million dollar savings and significant process improvements by optimizing workforce planning and service models.
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Career

Work history

10-2025
Head Customer Experience Strategy
AT&T
4-2025 - 10-2025
Senior Manager
Peloton Interactive
1-2024 - 4-2025
Operational Director
Thumbtack
8-2022 - 1-2024
Senior Manager
Thumbtack
6-2019 - 8-2022
Operational Director
LivePerson
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
University of Richmond
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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