Rick Schroeder

Observer
DISC Type : ci

Sr. Director Space COE -National Accounts at Southern Glazer's Wine & Spirits

United States

Overview

With over 33 years in the adult beverage industry, Rick is a seasoned director specializing in space and category management for national accounts. He has a proven ability to manage key retailer relationships by providing fact-based insights, and currently leads the Space Center of Excellence at Southern Glazers Wine & Spirits.

A key focus for Rick has been the growth of his Space Category Management team to support an enhanced partnership with Walmart, driving development for their wine, spirits, and mixers category.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Retail Space Management
His career centers on space intelligence and operations. He is currently hiring space planning specialists to support major retail partners.
Beverage Category Growth
Uses fact-based insights and over 33 years of industry experience to analyze and grow the adult beverage category for retailers.
National Account Strategy
His role focuses on directing customer development and managing relationships for large, national retail accounts across the United States.

Media Appearances

Rick has no verified media appearances

Work History

5-2023
Sr. Director Space COE -National Accounts at Southern Glazer's Wine & Spirits
1-2019
Regional Director of Customer Development West at Southern Glazer's Wine & Spirits
10-2017 - 12-2018
Director, Space Intelligence West, National Customer Development & Space Intelligence at Southern Glazer's Wine & Spirits
10-2015 - 10-2017
Sr. Manager, Space Operations at Southern Glazer's Wine & Spirits
6-2005 - 8-2006
Account Executive at Young's Market Company

Education

1987 - 1988
Education details unavailable from Victor Valley College

More Information

Social Presence :

Prographics :

Exp : 26 Location : United States Job Level : Senior Designation : Sr. Director Space COE -National Accounts at Southern Glazer's Wine & Spirits
URL has been copied!

Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Rick

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Rick take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Rick

Personality Compatibility


Other Southern Glazer's Wine & Spirits Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.