Rick Smith

Questioner
DISC Type : c

CEO at Axon

Scottsdale, Arizona, United States

Overview

Rick has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Rick has no verified topics they care about

Media Appearances

Rick has no verified media appearances

Work History

9-1993
CEO at Axon
9-1993 - 4-2017
CEO & Founder at Axon

Education

1988 - 1991
BA from Harvard University
1991 - 1993
MBA from University of Chicago

More Information

Social Presence :

Prographics :

Exp : 32 Location : Scottsdale, Arizona, United States Job Level : Leadership Designation : CEO at Axon
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rick take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rick

Personality Compatibility


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