Rick Tolin

Wildcard
DISC Type : csi

President, Lubrizol Advanced Materials at The Lubrizol Corporation

Brecksville, Ohio, United States

Overview

As President of Lubrizol Advanced Materials, Rick Tolin directs strategy with expertise in specialty chemicals, P&L management, and M&A. He has driven global growth within the company since 1993, building on his foundation of dual Bachelor of Science degrees in Physics and Mathematics from the University of Notre Dame and St. Josephs College.

Rick is deeply committed to philanthropy, particularly supporting cancer patients through the "Look Good Feel Better" foundation, a passion fueled by personal family experiences. He has served for many years on the board of the Personal Care Products Council to advance this cause and is a donor to local Cleveland-area schools.

His leadership led Lubrizol to be the first raw ingredient supplier ever honored by the BeautyCares DreamBall for supporting cancer patients.

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Strategic Acquisitions
He led the recent acquisition of Avid Product Development to enhance 3D printing capabilities and deliver greater value to customers.
Materials Innovation
Champions innovation in advanced materials and specialty chemicals to create solutions that improve lives, a core part of Lubrizol's mission.
Corporate Sustainability
Promotes Lubrizol's goal to improve 2 billion lives by its centennial in 2028 through sustainable chemistry and health-focused solutions.

Media Appearances

Rick has no verified media appearances

Work History

6-2016 - 11-2022
President, Lubrizol Advanced Materials at The Lubrizol Corporation
3-2011 - 6-2016
Vice President/General Manager, Personal and Home Care at The Lubrizol Corporation
9-2010 - 3-2011
General Manager, Personal and Home Care at The Lubrizol Corporation
11-2009 - 8-2010
Global Business Director, Noveon Consumer Specialties at The Lubrizol Corporation
2008 - 2010
Director of Sales, Americas, Europe, Middle East & Africa at The Lubrizol Corporation

Education

Rick has no verified education history

More Information

Social Presence :

Prographics :

Exp : 33 Location : Brecksville, Ohio, United States Job Level : N/A Designation : President, Lubrizol Advanced Materials at The Lubrizol Corporation
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rick

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Rick take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rick

Personality Compatibility


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