Rick Van Echtelt

Critic
DISC Type : C

CEO and Founder at AG5 Skills Management Software

Amsterdam, North Holland, Netherlands

Overview

Rick van Echtelt is the CEO and co-founder of AG5, a leading skills management platform helping global manufacturers future-proof their workforce. A seasoned entrepreneur, he previously founded and scaled N200 into Europes top event registration company. He holds degrees from Nyenrode Business University and Inholland University of Applied Sciences.

Beyond his corporate leadership, Rick is a dedicated advocate for tech-driven social initiatives that create positive change. He enjoys exploring emerging technological trends and fostering innovative thinking within his network.

He lives in a village near Amsterdam and is a father of two.

Personality Overview

Negotiator

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Skills Management
As the founder of AG5, his entire professional focus is on helping manufacturers and other organizations visualize and close their workforce skills gaps.
Scaling SaaS
He has a strong track record of scaling software companies, including his current venture AG5 and his previous company, N200.
Workforce Transformation
He frequently speaks about building resilient, future-ready workforces, particularly within the manufacturing sector, to handle rapid industry changes.

Media Appearances

Rick has no verified media appearances

Work History

1-2019
CEO and Founder at AG5 Skills Management Software
1-2006
Founder at AG5 HVR
1-1998 - 1-2006
Founder at N200

Education

1997 - 1998
Bachelor's degree from Nyenrode Business University
1993 - 1997
Bachelor's degree from Inholland University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 27 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : CEO and Founder at AG5 Skills Management Software
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rick

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rick take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rick

Personality Compatibility


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