Rickard Andersson

Critic
DISC Type : C

Principal Analyst at Berg Insight

Kungsbacka, Halland County, Sweden

Overview

Rickard is a Principal Analyst at Berg Insight with over 15 years of experience in the commercial telematics industry. He specializes in M2M/IoT trends, leading research projects from conception to completion. He holds an M.Sc. in Industrial Engineering and Management from Chalmers University of Technology, with a focus on innovation management.

There is no publicly available information about Rickards personal life, hobbies, or non-work-related activities.

His research tracks the 550 largest cellular IoT deployments worldwide, which collectively account for nearly 750 million active connections.

Personality Overview

ROI Driven

Objective Thinker

Critic

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Video Telematics
He is the author of comprehensive reports on the video telematics market, forecasting growth to over 22 million units in North America and Europe by 2030.
Fleet Management
A core area of his expertise for over a decade, he frequently publishes in-depth reports on regional markets like North America, South Africa, and Australia.
Cellular IoT
Leads a project tracking the 550 largest cellular IoT deployments, analyzing trends across verticals like automotive, utilities, and logistics.

Media Appearances

The installed base of video telematics systems in North America and Europe to reach 22 million units by 2030. Featured in Berg Insight

See Now

Work History

6-2018
Principal Analyst at Berg Insight
6-2013 - 5-2018
Senior Analyst at Berg Insight
10-2010 - 6-2013
Telecom Analyst at Berg Insight
3-2009 - 11-2009
Master's thesis project at ESAB

Education

2010 - 2010
Elective Courses in International Project Management from Chalmers University of Technology
2007 - 2009
M.Sc from Chalmers University of Technology

More Information

Social Presence :

Prographics :

Exp : 16 Location : Kungsbacka, Halland County, Sweden Job Level : Mid-senior Designation : Principal Analyst at Berg Insight
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Insights For Selling To Rickard

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rickard is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rickard

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rickard move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rickard take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rickard

Personality Compatibility


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