Ricky Pijuan

Pioneer
DISC Type : ids

Head of Sales Distribution at happy®

Rancho Cucamonga, California, United States

Overview

Ricky is a seasoned sales and distribution leader specializing in the beverage and CPG sectors. He has a strong track record of building and managing large-scale distribution networks, having previously led an organization of over 300 employees at Congo Brands and worked with major partners like Anheuser-Busch.

He is passionate about the coffee industry, frequently promoting happy®s ready-to-drink cold brews and celebrating new retail placements in stores like Costco and Sheetz. He appears to value strategic brand partnerships, noting that "cool collabs make us happy®! ".

Unique fact: While at Sway Energy Corporation, he successfully onboarded over 40 new distributors across 30 states.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Beverage Distribution
He has extensive experience leading distribution for beverage companies, managing networks of Anheuser-Busch, Miller Coors, and other 3rd party distributors.
CPG Brand Growth
His career focuses on driving growth in the CPG space. Recent posts celebrate the expansion of happy® coffee products into major retailers like Sheetz and Costco.
Sales Team Leadership
In a previous role, he led an organization of over 300 employees with 7 direct reports, demonstrating significant leadership and management experience.

Media Appearances

Ricky has no verified media appearances

Work History

8-2024
Head of Sales Distribution at happy®
1-2024 - 3-2024
Head of Sales Strategy at Congo Brands
2-2023 - 1-2024
Head of Distribution at Congo Brands
6-2022 - 1-2023
Director, Strategy & Insights at Congo Brands
1-2022 - 6-2022
EVP, Sales & Distribution at Sway Energy Corporation

Education

Ricky has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : Rancho Cucamonga, California, United States Job Level : Mid-senior Designation : Head of Sales Distribution at happy®
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Insights For Selling To Ricky

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricky is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ricky

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ricky move?

  • They are generally fast movers and can take quick decisions
  • Can Ricky take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ricky

Personality Compatibility


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