Ricky Rossiter

Pioneer
DISC Type : sdi

Chief Executive Officer at Social Care in Action (SCiA Group)

Greater Portsmouth Area, United Kingdom

Overview

Ricky Rossiter is a purpose-driven CEO with over 25 years of experience in the Health and Social Care sector, specializing in learning disabilities, mental health, and dementia care. He focuses on transforming organizational challenges by embedding values-led leadership to drive cultural renewal, financial resilience, and operational excellence, achieving Good CQC ratings across all regulated services.

Outside of his executive duties, Ricky is deeply committed to community wellbeing and fostering independence for vulnerable individuals. He is a passionate advocate for high-quality, person-centered care and actively engages in partnerships with local authorities and health trusts to enhance services for the community. People who have worked with him describe him as inspiring, energetic, and highly skilled.

He is a vocal advocate for reforming home care funding, questioning authorities on why high-quality providers are forced away from locally-funded short calls.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Values-Led Leadership
His career is defined by embedding a values-led leadership philosophy to drive cultural renewal and build teams rooted in empathy, collaboration, and performance.
Quality Home Care
He publicly advocates for treating home care differently, highlighting the challenges high-quality providers face with the current local authority funding models for short calls.
Community Partnerships
He actively works with local councils and NHS trusts to deliver vital community services, such as patient transport and wellbeing hubs for older adults in Southampton.

Media Appearances

Ricky has no verified media appearances

Work History

9-2024
Chief Executive Officer at Social Care in Action (SCiA Group)
2-2018 - 9-2024
Director of Integated Services at Social Care in Action (SCiA Group)
7-2017 - 2-2018
Head of Community Independence at Social Care in Action (SCiA Group)
10-2012 - 7-2017
Service Manager at Southampton City Council
2-2010 - 10-2012
CQC registered manager at THE CARE DIVISION LIMITED

Education

2017 - 2018
NVQ7 - Management from Tutor Care
2006 - 2007
NVQ4 - Management from City College Southampton

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Portsmouth Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Social Care in Action (SCiA Group)
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Insights For Selling To Ricky

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricky is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ricky

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ricky move?

  • They are generally fast movers and can take quick decisions
  • Can Ricky take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ricky

Personality Compatibility


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