A customer-centric and data-driven marketer with over six years of experience in brand and category management across the FMCG and E-commerce sectors. Holding an MBA from Christ University, she specializes in building brands with purpose through integrated campaigns in markets like India and the Middle East.
Outside of her core marketing roles, she has a demonstrated passion for the spirits industry, backed by a professional certification. She is also interested in the art of content creation, inspired by mentors like Ankur Warikoo, and believes in the power of vulnerability and consistency in writing.
She holds a WSET Level 2 Award in Spirits, reflecting a deep, specialized knowledge of the alcoholic beverage industry.
Read the full overview →They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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