Riese Lauriat

Questioner
DISC Type : c

Founder/CEO/Lead Makeup Artist/ Product Developer/ Artist and Sales Team Lead at Whip Hand Cosmetics - Founder/CEO/Lead Makeup Artist/ Product Developer/ Artist and Sales Team Lead

New York City Metropolitan Area, United States

Overview

Riese is the Founder and CEO of Whip Hand Cosmetics, a brand focused on professional-grade makeup. A licensed esthetician and cosmetologist, her expertise covers the full lifecycle of the beauty business, from product development and manufacturing to artist and sales team training.

As a multi-business founder, she is a dedicated entrepreneur. She draws inspiration from her time living in Hawaii, applying the Hawaiian philosophy of "Imua! " – meaning "Go Forward" – to both her personal and professional life, embracing challenges with a forward-moving mindset.

Unique fact: She developed and manufactured her own line of cosmetics after identifying a gap in the market for professional-quality products.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Cosmetic Development
She develops, manufactures, and markets her own line of ultra-premium, professional-quality cosmetics, including eye shadows, pigments, and skin products.
Beauty Entrepreneurship
She is a serial entrepreneur, having founded multiple beauty businesses, including Whip Hand Cosmetics, The Powder Room, and The LipstickTrix.
Artist Training
Her role explicitly includes leading and training both artist and sales teams, indicating a passion for mentorship and skill development in the industry.

Media Appearances

Riese has no verified media appearances

Work History

Founder/CEO/Lead Makeup Artist/ Product Developer/ Artist and Sales Team Lead at Whip Hand Cosmetics - Founder/CEO/Lead Makeup Artist/ Product Developer/ Artist and Sales Team Lead
4-2011
Founder & Chief Makeup Artist at Whip Hand Cosmetics
9-2011 - 4-2013
Lead Makeup Artist at WORKROOM DETROIT
8-2009 - 1-2011
Owner - Lead Makeup Artist & Creative Director at The Powder Room
1-2000
Owner | Licensed Aesthetician & Professional Makeup Artist at The LipstickTrix - Riese Lauriat Professional Makeup Artist

Education

1990 - 1992
Associates - Accounting from Hawaii Business College
1988 - 1990
Cosmetology from TrendSetters Cosmetology School

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Founder/CEO/Lead Makeup Artist/ Product Developer/ Artist and Sales Team Lead at Whip Hand Cosmetics - Founder/CEO/Lead Makeup Artist/ Product Developer/ Artist and Sales Team Lead
URL has been copied!

Insights For Selling To Riese

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Riese is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Riese

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Riese move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Riese take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Riese

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.