Riese Lauriat in

Riese Lauriat

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Founder/CEO/Lead Makeup Artist/ Product Developer/ Artist and Sales Team Lead at Whip Hand Cosmetics - Founder/CEO/Lead Makeup Artist/ Product Developer/ Artist and Sales Team Lead
📍 New York City Metropolitan Area, United States

Riese is the Founder and CEO of Whip Hand Cosmetics, a brand focused on professional-grade makeup. A licensed esthetician and cosmetologist, her expertise covers the full lifecycle of the beauty business, from product development and manufacturing to artist and sales team training.

As a multi-business founder, she is a dedicated entrepreneur. She draws inspiration from her time living in Hawaii, applying the Hawaiian philosophy of "Imua! " – meaning "Go Forward" – to both her personal and professional life, embracing challenges with a forward-moving mindset.

Unique fact: She developed and manufactured her own line of cosmetics after identifying a gap in the market for professional-quality products.

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Experience
13 Years
Current Role
Founder/CEO/Lead Makeup Artist/ Product Developer/ Artist and Sales Team Lead
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Riese cares about

Cosmetic Development
She develops, manufactures, and markets her own line of ultra-premium, professional-quality cosmetics, including eye shadows, pigments, and skin products.
Beauty Entrepreneurship
She is a serial entrepreneur, having founded multiple beauty businesses, including Whip Hand Cosmetics, The Powder Room, and The LipstickTrix.
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Career

Work history

Founder/CEO/Lead Makeup Artist/ Product Developer/ Artist and Sales Team Lead
Whip Hand Cosmetics - Founder/CEO/Lead Makeup Artist/ Product Developer/ Artist and Sales Team Lead
4-2011
Founder & Chief Makeup Artist
Whip Hand Cosmetics
9-2011 - 4-2013
Lead Makeup Artist
WORKROOM DETROIT
8-2009 - 1-2011
Owner - Lead Makeup Artist & Creative Director
The Powder Room
1-2000
Owner | Licensed Aesthetician & Professional Makeup Artist
The LipstickTrix - Riese Lauriat Professional Makeup Artist
In the press

Media appearances

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Education
1990 - 1992
Associates - Accounting
Hawaii Business College
1988 - 1990
Cosmetology
TrendSetters Cosmetology School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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