Riffat Lakhani, MBA, PMP

Sharpshooter
DISC Type : CD

Senior Vice President & Chief Marketing Officer at Guidance Residential

Fairfax County, Virginia, United States

Overview

Riffat has no verified overview

Personality Overview

ROI Driven

Precise But Practical

Fast But Analytical

They like to stay in control of the negotiation or defining of the terms.  They respond better to strong and respectful interactions. They do not care very much about building rapport or relationships.

Topics They Care About

Riffat has no verified topics they care about

Media Appearances

Riffat has no verified media appearances

Work History

9-2021
Senior Vice President & Chief Marketing Officer at Guidance Residential
1-2017 - 9-2021
Vice President Marketing at Guidance Residential
3-2014 - 1-2017
Marketing Director at Guidance Residential
4-2023
Executive Member at International LEAP Network
4-2013 - 3-2014
Editor & Graphic Designer at Franklin Glen Gazette

Education

Bachelors of Arts from George Mason University
Master of Business Administration - MBA from University of Maryland - Robert H. Smith School of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Fairfax County, Virginia, United States Job Level : Leadership Designation : Senior Vice President & Chief Marketing Officer at Guidance Residential

Interested in

Health & Outdoor

Travel

Art

Crafting Scalable Marketing Strategies

URL has been copied!

Insights For Selling To Riffat

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Riffat is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Riffat

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Riffat move?

  • If convinced, they can reach decisions quite fast.
  • Can Riffat take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Riffat

Personality Compatibility


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