Rikke Hyldsberg Søgaard in

Rikke Hyldsberg Søgaard

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Head of Marketing, Brand and Content at Matas A/S
📍 Copenhagen, Capital Region of Denmark, Denmark

Rikke Hyldsberg Søgaard is the Head of Marketing, Brand and Content at Matas A/S, driving brand strategy and concepts through digital platforms. Her experience includes senior marketing and eCommerce roles at Coop. dk, B&O PLAY, and nemlig. com. People who have worked with her often describe her as inspiring, creative, analytical, and structured.

She is passionate about creating concepts that make a difference, focusing on social responsibility and inclusivity. This is evident through her work on campaigns that support youth mental wellness with organizations like GirlTalk and celebrate diversity during Pride, aiming to promote self-worth and empowerment.

She believes in authentic branding and was proud of Matass decision not to retouch brand images.

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Experience
13 Years
Current Role
Head of Marketing, Brand and Content
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Decision Approach
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Priorities

Topics Rikke cares about

Authentic Branding
Champions authentic marketing, highlighted by her vocal support for Matas’s decision to use unretouched photos in their branding to promote natural beauty and self-worth.
Customer Experience
Focuses on creating concepts and customer journeys that are seamless and data-driven across all touchpoints, a consistent theme throughout her career at Matas, B&O PLAY, and nemlig. com.
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Career

Work history

3-2020
Head of Marketing, Brand and Content
Matas A/S
12-2018 - 3-2020
Head of sales, assortment and marketing
Coop.dk MAD
8-2016 - 12-2018
Head of Marketing
Irma
4-2015 - 8-2016
Global eCommerce Manager
B&O PLAY by Bang & Olufsen
2-2014 - 5-2015
Head of Marketing
nemlig.com
In the press

Media appearances

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Education
2014 - 2014
Effektiv strategisk ledelse gennem positiv psykologi
Copenhagen Business School
2014 - 2014
Master class
Hyper Island
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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