Rikke Hyldsberg Søgaard

Inspirer
DISC Type : id

Head of Marketing, Brand and Content at Matas A/S

Copenhagen, Capital Region of Denmark, Denmark

Overview

Rikke Hyldsberg Søgaard is the Head of Marketing, Brand and Content at Matas A/S, driving brand strategy and concepts through digital platforms. Her experience includes senior marketing and eCommerce roles at Coop. dk, B&O PLAY, and nemlig. com. People who have worked with her often describe her as inspiring, creative, analytical, and structured.

She is passionate about creating concepts that make a difference, focusing on social responsibility and inclusivity. This is evident through her work on campaigns that support youth mental wellness with organizations like GirlTalk and celebrate diversity during Pride, aiming to promote self-worth and empowerment.

She believes in authentic branding and was proud of Matass decision not to retouch brand images.

Personality Overview

Achievment Oriented

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Authentic Branding
Champions authentic marketing, highlighted by her vocal support for Matas’s decision to use unretouched photos in their branding to promote natural beauty and self-worth.
Customer Experience
Focuses on creating concepts and customer journeys that are seamless and data-driven across all touchpoints, a consistent theme throughout her career at Matas, B&O PLAY, and nemlig. com.
Youth Empowerment
Actively supports initiatives to prevent mental health issues and strengthen self-esteem among young girls, demonstrated through a strategic partnership between Matas and the organization GirlTalk.

Media Appearances

Rikke has no verified media appearances

Work History

3-2020
Head of Marketing, Brand and Content at Matas A/S
12-2018 - 3-2020
Head of sales, assortment and marketing at Coop.dk MAD
8-2016 - 12-2018
Head of Marketing at Irma
4-2015 - 8-2016
Global eCommerce Manager at B&O PLAY by Bang & Olufsen
2-2014 - 5-2015
Head of Marketing at nemlig.com

Education

2014 - 2014
Effektiv strategisk ledelse gennem positiv psykologi from Copenhagen Business School
2014 - 2014
Master class from Hyper Island

More Information

Social Presence :

Prographics :

Exp : 13 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Marketing, Brand and Content at Matas A/S
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Insights For Selling To Rikke Hyldsberg

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rikke Hyldsberg is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Rikke Hyldsberg

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Rikke Hyldsberg move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rikke Hyldsberg take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rikke Hyldsberg

Personality Compatibility


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