Rikke Hyldsberg Søgaard is the Head of Marketing, Brand and Content at Matas A/S, driving brand strategy and concepts through digital platforms. Her experience includes senior marketing and eCommerce roles at Coop. dk, B&O PLAY, and nemlig. com. People who have worked with her often describe her as inspiring, creative, analytical, and structured.
She is passionate about creating concepts that make a difference, focusing on social responsibility and inclusivity. This is evident through her work on campaigns that support youth mental wellness with organizations like GirlTalk and celebrate diversity during Pride, aiming to promote self-worth and empowerment.
She believes in authentic branding and was proud of Matass decision not to retouch brand images.
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