Riley Ruegsegger

Pioneer
DISC Type : dsi

Director of Sales Operations - Central at AE Business Solutions

Madison, Wisconsin, United States

Overview

Riley Ruegsegger is the Director of Sales Operations at AE Business Solutions, where he focuses on designing innovative technology solutions and leading high-performing sales teams. A graduate of Edgewood University with a degree in Biology, people who have worked with him describe him as charismatic and having great attention to detail.

His background in biology informs his personal life, as he frequently spends his free time outdoors with his family. His hobbies include a range of activities such as hiking, boating, biking, hunting, and exploring new places. He also participates in community fundraising events.

Unique fact: Early in his career, he was a West Coast sales representative for a German company specializing in bio-microscopy tools.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Sales Team Leadership
States that he enjoys building and leading high-performing sales teams with a culture of collaboration and continuous improvement.
Zero Trust Security
He recently promoted and invited his network to an event focused on Zero Trust security, indicating a professional focus on current cybersecurity trends.
Outdoor Activities
Spends his free time with his family enjoying outdoor pursuits, including hiking, boating, biking, and hunting.

Media Appearances

Riley has no verified media appearances

Work History

1-2023
Director of Sales Operations - Central at AE Business Solutions
8-2018 - 1-2023
Account Executive at AE Business Solutions
7-2017 - 8-2018
Territory Sales Manager at Palo Alto Networks
3-2014 - 7-2017
Business Development Manager at Applied Tech
2-2013 - 2-2014
Sales Representative at ibidi GmbH

Education

2008 - 2011
Bachelor of Science from Edgewood University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Madison, Wisconsin, United States Job Level : Mid-senior Designation : Director of Sales Operations - Central at AE Business Solutions
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Insights For Selling To Riley

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Riley is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Riley

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Riley move?

  • They are generally fast movers and can take quick decisions
  • Can Riley take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Riley

Personality Compatibility


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