Riley Yen

Examiner
DISC Type : cs

Co-Founder at Im'peccable Chicken

New York City Metropolitan Area, United States

Overview

Riley Yen is the Co-Founder of Impeccable Chicken, a CPG brand he successfully pitched on Shark Tank, landing offers from all five sharks. A USC Marshall graduate and former KPMG consultant, he is also a content creator with over 100, 000 followers, leveraging his platform to fuel his entrepreneurial ventures.

Outside of his professional life, Riley is an endurance athlete who has run ultramarathons in Korea and completed a 700-mile solo cycling trip around Taiwan. This journey of self-discovery directly inspired the creation of his company. He also played varsity basketball in high school.

After graduating, he turned down a consulting job at KPMG to bike solo around Taiwan, a trip that sparked the idea for his ready-to-eat chicken company.

Personality Overview

Unexpressive

Process Oriented

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

CPG Brand Building
He focuses intently on CPG metrics like repeat purchase rates and conversion optimization to sustainably grow his brand, Im'peccable Chicken.
E-commerce Strategy
He actively shares insights on increasing conversion rates for his Shopify store and optimizing the entire sales and marketing funnel.
Content Creation
With over 100K followers, he uses storytelling and personal branding, such as documenting his solo travels, to build an audience and drive sales.

Media Appearances

Riley has no verified media appearances

Work History

7-2024
Co-Founder at Im'peccable Chicken
11-2024
Consultant at KPMG US
1-2023
Content Creator at Content Creator
4-2023 - 7-2025
Founder at Ecommerce Company
6-2023 - 8-2023
Consultant Intern at KPMG US

Education

Bachelor's degree from USC Marshall School of Business
Business Administration (USC Marshall International Exchange Program) from National University of Singapore

More Information

Social Presence :

Prographics :

Exp : 2 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Co-Founder at Im'peccable Chicken
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Insights For Selling To Riley

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Riley is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Riley

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Riley move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Riley take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Riley

Personality Compatibility


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