Rima Abouassaly

Doer
DISC Type : sd

Marketing and Communications manager at TotalEnergies at TotalEnergies Marketing Canada

Laval, Quebec, Canada

Overview

Rima Abouassaly is the Marketing and Communications Manager at TotalEnergies Marketing Canada, where she leads a team and develops strategies for the Canadian market. With a focus on digital innovation, she drives the companys commercial approach through virtual content and strategic initiatives. She holds a Bachelors degree from McGill University.

She is passionate about her teams collaborative energy and finds deep motivation in their shared vision. Rima values creating memorable and productive experiences with her colleagues, believing the people she works with are the most inspiring part of her role, turning professional meetings into memorable and energizing events.

She recently organized a successful brand event with automotive influencers "The Straight Pipes", showcasing her expertise in experiential marketing.

Personality Overview

Fast-paced

Deliberate Doer

Strategic Planner

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Digital Marketing Innovation
Her role emphasizes driving innovation through a digital-first approach, developing virtual content and capsules to support the commercial team.
Canadian Market Strategy
She is responsible for developing and adapting marketing strategies specifically for the various segments of the Canadian market.
Brand Events
Rima successfully organized a collaborative event with automotive influencers "The Straight Pipes" to engage with the community and promote TotalEnergies products.

Media Appearances

Rima has no verified media appearances

Work History

9-2023
Marketing and Communications manager at TotalEnergies at TotalEnergies Marketing Canada
11-2007 - 9-2023
Marketing Manager at EI Brand Management Group

Education

2001 - 2004
Bachelor's degree from McGill University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Laval, Quebec, Canada Job Level : Middle Designation : Marketing and Communications manager at TotalEnergies at TotalEnergies Marketing Canada
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Insights For Selling To Rima

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rima is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rima

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rima move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rima take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rima

Personality Compatibility


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